Library of Congress, as well as, which was financed by a grant from World Press Photo. His work includes The DAM Book, and websites such as, under the auspices of American Society of Media Photographers (ASMP) and the U.S. He is a leading authority in Digital Asset Management for photography and other media. In addition to working in photography, Peter is an author of several books, ebooks, and websites. For the last 30 years, he has created photographs that tell the stories of people, companies, and institutions for companies like PBS. Peter Krogh is a Photographer, Author, and Technologist.
Making our teams self-sufficient has been a huge time saver and has forwarded our goals of brand alignment worldwide." With direct access to approved assets, creatives save time on requests, campaigns are launched more quickly and brand consistency is maintained all while maximizing their use.ĭustin Oh, Director of Brand and Creative at Endeavor, states that "Prior to implementing, my colleagues and I at HQ would get inundated with photo and resource requests. Ultimately, it becomes a single source of truth for where these files are stored, distributed and tracked. Organization and access to all a brand’s assets (photos included) is the primary purpose of DAM.
Regardless of the number (or types) of digital files you use, these details can be organized, made accessible and even auto-generated through the use of digital asset management (DAM) software. Image details such as tags, metadata and CDN links all now contribute to ensuring that your photos are seen and the broader campaigns they’re attached to are successful. Suffice it to say, modern photo management involves more than photos alone. The types of digital asset formats used by today’s creative and marketing teams are growing, along with their digital asset libraries. Also known as Digital Asset Management (DAM), it’s the way to keep images filed and easy to retrieve. Photo management software is an essential tool for organizing the huge amount of photos taken daily. You’ll also find a photo management basics primer, two features checklists, product comparison tables to help you explore options, and resources to ensure that you’ll never have to waste time searching for an image again. Casey Fatchett, who shoots thousands of images a month, also provides guidance.
#Digital photo management software for mac how to#
To make sense of the digital image management landscape, award-winning photographer, technologist, and author of The DAM Book, Peter Krogh, offers useful tips with an emphasis on how to handle the all-important metadata. To add to the confusion, there are hundreds of solutions to choose from. We know that both professionals and amateurs create a vast number of images in the digital age, and taking control of those collections - either home or in a business setting - can be challenging. In a recent worldwide image capture forecast, InfoTrends estimates that consumers will take 1.2 trillion photos in 2017. People are consuming and generating digital images at an incredible volume - there were more than 600 million Instagram users in January 2017, and Snapchat users share 9,000 photos per second. It’s been said that a picture is worth a thousand words, but now that non-text based content is what people look for online, that adage is truer than ever before.
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